2018 Pantone Color of the Year


Well, this must be my year!  I'm a purple fanatic and I loved going to theDesign Show at America's Mart and seeing Ultra Violet everywhere!  Now, I know technically Violet is not Purple, but we don't have to get overly technical.  I'll explain the basics - purple is the result of mixing red and blue. Violet is a pure, blue-based frequency of light and occurs naturally. Purple, however, does not occur naturally and is always the result of mixing red and blue.  Most people use the terms interchangeably, and I'm one of them. Violet, purple, it all equals beauty to me. So why did Pantone name Ultra Violet as the color of the year?   A lot of thought went into this process and what I learned was pretty interesting.  The color is viewed to have spiritual properties.  It's known to soothe and calm and is seen some of the world's most beautiful gemstones. Violet is also a leader color.  It has references and ties to royalty and nobility. It also pairs well with many different shades, from last years winner, greenery, to mustard yellows, cool blues, and especially the metallics.  

Did I mention it was my favorite?  Letty

“Inventive and imaginative, Ultra Violet lights the way to what is yet to come.” –Pantone Color Institute

By Julie Rankin

Leta "Letty" Brooks

August 8, 2018